Job Description

Location: FL-Jacksonville

Job Title: VP & General Manager - WFOX TV Jacksonville

Position Overview

Cox Media Group “CMG” has an exciting leadership opportunity available for a progressive, experienced, best-in-class broadcast leader to oversee our Jacksonville TV market, which includes WFOX (CMG-owned FOX affiliate), WJAX (CBS affiliate owned by Hoffman Broadcasting, operated by CMG), Telemundo and MeTV stations.

The leader accepting this role is entrusted with building upon a rich legacy of award-winning journalism, transformative community service, financial performance, and operational excellence in all facets of the business. 

The VP/GM is responsible for leading a team of high performers who deliver market-leading audience, ratings and revenue across all platforms (linear, digital, streaming) and maximize broadcast performance (revenue, market share, margins), while upholding Jacksonville TV’s commitment to the local North Florida and Southeast Georgia community and the core values of the company. The leader will also work in close partnership with CMG’s strong Jacksonville radio group located in the same building. 

The ideal candidate for this role has a track record of success continuously enhancing business performance paired with the transformative mindset and leadership capabilities to embrace and lead change in our evolving industry.

Key Responsibilities

• Oversees all station departments including news, sales, marketing, engineering, programming, production, creative services, and community affairs.
• Drives results by developing and executing on the station’s short and long-term strategic and operating plans; achieves revenue, expense, and BCF/EBITDA goals consistent with the organization’s financial and operating guidelines.
• Develops and leads a workplace culture that drives high performance, engagement, teamwork, retention, integrity, and accountability. 
• Embodies the company’s core values and acts as a key leader within the business, the Jacksonville community, and the industry at large. 
• Recruits, develops, and retains a strong leadership team; provides guidance and coaching to maximize their performance and accelerate their professional growth.
• Brings an innovative approach to established and proven television, digital, and streaming models resulting in improved efficiencies and business unit growth.
• Fosters a digital culture to increase broadcast ratings and grow digital audience including mobile, mobile apps, and desktop.
• Develops and maintains relationships with advertisers, clients, viewers, and community leaders. 
• Identifies strategic opportunities to involve the station in community events and public affairs and represents CMG Jacksonville on local, affiliate, broadcast, and industry-related boards and organizations.
• Ensures the station operates in full compliance with all Equal Employment Opportunity and Federal Communications Commission requirements and other applicable laws. 

Professional Experience/Qualifications/Skills

• Bachelor’s degree in business, sales, marketing, communications, media/broadcast, or other related field preferred. 
• 10+ years of progressive experience in television station management with demonstrated success in various leadership roles required.
• Prior experience as a television station leader with revenue and/or newsroom accountability strongly preferred.
• Working knowledge of local news, programming, sales (specifically TV advertising including political and digital), marketing, production, technology, and research. 
• Results oriented, with a bias for action and a strong sense of ownership/accountability.
• Experience working in a high-change environment, directing large, multi-disciplined and matrixed teams.
• Strong interpersonal skills, with an ability to work cooperatively and collaboratively with all levels of employees and leadership to maximize performance.
• Excellent community relations, interpersonal and leadership skills with executive presence and demonstrated ability to communicate effectively verbally and in writing.
• Proven ability to attract/hire, develop and retain high caliber talent to ensure bench strength in key areas of business.

Year One Critical Success Factors

Cultural Assimilation:
Building positive and trusting relationships internally and externally; seen as a true business and team leader who adds value and aligns the station with business goals and outcomes; is trusted and respected for not only their technical competence, but also business judgment; and has earned the confidence and trust of the Executive Leadership Team and key business partners.

Leadership:
Provides leadership and coaching of a talented broadcast team to excel; walks the talk and sets high standards and performance expectations; operates as a player/coach; has a passion for mentoring, developing and growing talent.

Strategic Contribution:
Developing and leading the strategy and execution of an overall cohesive, business operations approach that delivers consistent and integrated value to all key stakeholders; orchestrating the planning and implementation of the business strategy, while seeking to employ a functional “best practices” philosophy to collaborate and integrate across the enterprise.

Business Acumen:
Using one’s knowledge of economic, financial, market and industry trends to understand and improve individual, work group and/or organizational results; using one’s understanding of major business functions, industry trends and own organization’s position to contribute to effective business strategies and/or tactics.

Decision Making:
Anticipating, identifying, and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.

Establish Strategic Direction:
Establishing and committing to a near and long-term business direction based on an analysis of systemic information and consideration of resources, market drivers, organizational values, and emerging economic, technological, and regulatory conditions.

Influence Others:
Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.

Lead Teams:
Using appropriate methods and a flexible interpersonal style to build, motivate and guide a cohesive team to complete team goals.

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit 

Req #: 1408 #LI-Onsite

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