Job Description
Location: Remote (USA-based)
Company: Hawaii Fluid Art
Job Type: Full-time
Experience: 5+ years in paid social media strategy, campaign management, ad spend optimization, and content creation
Description:
Hawaii Fluid Art is seeking an experienced Social Media Manager with a strong background in paid social media advertising , ad creation , strategy , and content creation . This is not an entry-level position. We are looking for a true expert who can develop, execute, and manage high-performing campaigns, while ensuring all content is on-brand and aligns with our brand guidelines .
The ideal candidate is someone who knows the intricacies of budget allocation , A/B testing , audience segmentation , and scaling campaigns , and who also has design experience to create engaging visual content .
Key Responsibilities:
Ad Campaign Management: Develop, launch, and optimize high-impact ad campaigns across social media platforms.
Ad Spend Strategy: Manage a six-figure annual ad budget to maximize ROI while maintaining cost-efficiency.
Content Creation: Design and produce on-brand visuals and multimedia content that aligns with Hawaii Fluid Art s brand guidelines and aesthetic.
Creative Direction: Work closely with our design and marketing teams to craft compelling, cohesive, and visually stunning ad creatives and social media content.
Data-Driven Approach: Use advanced analytics tools to track performance and adjust strategies in real-time to meet KPIs.
Audience Targeting: Leverage data insights to build, test, and refine custom audience segments for targeted outreach.
Collaboration: Partner with marketing, content, and franchise teams to align both organic and paid media strategies with business goals.
Requirements:
5+ years of experience managing paid social media campaigns, content creation, and driving results with an emphasis on ROI.
Strong experience in Facebook Ads Manager , Google Ads , Instagram , TikTok , and other major platforms .
Proven ability to create content that adheres to strict brand standards and design guidelines .
Demonstrated experience in graphic design , with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva , or other design platforms.
Strong experience with budget management and measurable improvements in CPC , CPA , ROAS , and other key metrics.
Expert-level understanding of audience segmentation , conversion tracking , and pixel implementation .
Skilled in using social media management software such as Rallio or similar .
Ability to communicate complex data insights to non-experts.
Passion for staying ahead of digital marketing trends , algorithms , and platform changes.
Ideal Candidate:
You have a proven portfolio of successful campaigns and content that demonstrate your ability to drive results through smart strategy, ad spend, and compelling content.
You are highly analytical and creative, able to blend data insights with on-brand, engaging design .
You thrive in fast-paced environments, managing multiple campaigns and content projects simultaneously.
You take initiative, are self-motivated, and can work autonomously while staying aligned with company objectives.
How to Apply:
To apply, please submit your resume, a portfolio showcasing both campaign results and content designs , and a brief cover letter explaining why you re the perfect fit for this role to suzi@hawaiifluidart.com. Only applicants who meet the experience requirements and submit all requested materials will be considered.
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