Job Description
Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals.
Key Responsibilities:
* SEO Strategy:
- Conduct keyword research to identify opportunities for website optimization.
- Perform on-page and off-page SEO activities to improve website rankings.
- Create and implement SEO strategies tailored to individual client needs.
- Monitor and analyze website performance using SEO tools and analytics.
* SEM Management:
- Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads.
- Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X
- Optimize ad copy, keywords, and landing pages to improve campaign performance.
- Monitor ad budgets, bids, and ROI to ensure cost-effectiveness.
- Stay up-to-date with industry trends and best practices in SEM.
* Content Optimization:
- Collaborate with content creators to optimize website content for SEO.
- Ensure that content is keyword-rich, relevant, and engaging.
- Conduct content audits and make recommendations for improvements.
* Reporting and Analysis:
- Generate regular reports on SEO and SEM performance using data and analytics.
- Provide insights and recommendations for continuous improvement.
- Monitor and track key performance indicators (KPIs) to measure success.
* Client Communication:
- Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
- Address client questions and concerns promptly and professionally.
- Build strong client relationships and act as a trusted advisor.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (preferred).
- Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
- Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
- Strong analytical skills and the ability to interpret data to drive insights and actions.
- Excellent communication and client management skills.
- Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
- Up-to-date with industry trends and best practices.
Why Join Digi Solutions:
- Competitive salary and benefits package.
- Opportunity to work with a diverse portfolio of clients and industries.
- Collaborative and innovative work environment.
- Ongoing training and professional development opportunities.
- A chance to make a meaningful impact on clients' online success.
If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to support@digi-solutions.com.
Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.
Job Tags
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