Job Description

Key Job Functions: 

The Senior Director of Marketing is responsible for developing and executing a comprehensive marketing and communications strategy that supports the organization’s growth, mission delivery, and community impact. This includes brand management, media relations, content creation, digital strategy, and stakeholder engagement. This position leads the marketing team and collaborates cross functionally with internal departments and external partners to ensure aligned and impactful messaging.  

A key focus of this role is driving student recruitment through advanced SEO strategies and compelling content creation that resonates with veterans, transitioning service members, and prospective students.  

Duties and Responsibilities:  

Strategic Leadership & Planning 

• Develop and implement integrated marketing strategies aligned with organizational goals. 

• Identify and track key performance indicators (KPIs) to evaluate marketing effectiveness. 

• Partner with the Chief Impact Officer and leadership team to refine brand positioning and outreach. 

Brand, Communications, and Digital Media 

• Manage brand identity and ensure consistency across all platforms and campaigns. 

• Oversee creation of newsletters, annual reports, videos, email campaigns, and social media. 

• Ensure a high-performing website and digital presence that drives engagement, optimizes SEO, and supports student recruitment. 

• Develop and deploy content strategies (blogs, landing pages, videos, testimonials) that highlight program outcomes and speak directly to prospective students. 

• Monitor trends and adjust strategies using data-driven decision making. 

Public Relations & Community Engagement 

• Lead media relations efforts to secure local and national press coverage. 

• Represent Workshops for Warriors at events and with strategic partners. 

• Support fundraising, donor communications, and event promotions with compelling content and messaging. 

Team & Vendor Management 

• Supervise the marketing team and oversee contractors or agency partners. 

• Set clear goals, foster professional development, and support a culture of creativity and accountability. 

Event & Program Marketing 

• Collaborate with departments on marketing initiatives for educational programs, donor events, and community outreach. 

• Ensure smooth execution and promotion of events including invitation design, guest communication, and media support. 

Budget & Resource Management 

• Develop and manage the annual marketing budget. 

• Measure return on investment (ROI) for campaigns and initiatives. 

All other duties as assigned.   

Qualifications & Work Experience:  

To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily (with or without an accommodation). The requirements listed below are representative of the knowledge, skill, and/or ability required.  

• Bachelors degree in Marketing, Communications, Public Relations, or related field, or equivalent years of experience.  

• Masters or MBA preferred 

• Minimum 5-7 years of director-level marketing experience with strategic and operational responsibility.  

• Experience in nonprofit, workforce development, education, or veteran services is highly desirable.  

• Veteran or military spouse preferred or demonstrated cultural competency working with military populations.  

Required Skills/Abilities:  

• Excellent verbal and written communication skills. 

• Advanced understanding and application of marketing strategy and integrated marketing communications.  

• Strategic thinker with the ability to analyze data and make data-driven decisions. 

• Strong understanding of digital marketing, content creation, and social media strategies. 

• Strong working ability of Microsoft Office products (Excel, Word, PowerPoint, etc.) 

• Superior organizational skills including attention to detail and time management.  

• Ability to establish and nurture collaborative relationships at all levels, and identify needs and deliver solutions that achieve employee, team, and school goals and satisfaction. 

• Ownership & Drive— ability to work in a fast-paced environment with strong follow-through and a focus on owning the outcome. 

• Ability to effectively partner with leadership and colleagues to ensure deadlines are met, while navigating multiple priorities and deliverables. 

• Dependability–Has exhibited the quality of being reliable and flexible to be available when needed. 

• Unwavering commitment to transparency, accountability, and driving results for yourself, and your team members and stakeholders.  

• Very people oriented, supports a positive working environment. 

• Ability to work independently and as part of a team. 

Important Notes  

Position Details: This is a full-time salaried (exempt) position (40+ hours/week).  

Pay: This pay does not include any opportunity for incentive compensation and is only reflective of the base pay for this position. 

The range of pay for this California-based position is $130,000 - $150,000 annually.  

Incentive Compensation: This position is eligible for incentive compensation. Incentive Compensation is in addition to base compensation depending on performance.  

The actual compensation offer will carefully consider a wide range of factors including your skills, qualifications, experience, and location. If your experience looks a little different from what we’ve listed and you think can bring value to Workshops for Warriors, we would love to learn more about you and encourage you to apply. 

Benefits and Perks: Workshops for Warriors makes available comprehensive benefits after 30 days of employment. Options include Medical (50% employer contribution), dental and vision coverage (100% employer contribution), a 401k program with employer match, 8 paid holidays, Flexible work hours (position dependent), and paid time off.  

Dress code: Our office staff works in a business casual or relaxed business casual environment. 

Supervisory: Supervises an in-house marketing team and oversees relationships with outside marketing agencies.  

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear.  

The employee frequently is required to stand; sit; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to push, move, lift or otherwise bear 10-30lbs. Applications may include but are not limited to repetitive work using a computer keyboard, mouse and headphones while sitting and/or standing at an assigned work desk area. 

Work Environment: The employee works in an office/administration building in an urban industrial neighborhood. Other areas within the school are mixed use such as classrooms, welding and machining areas. 

Employee may have additional environmental hazards such as: chemical, electrical, flammable, or mechanical in nature.  

E-Verify Compliance Statement:
Workshops for Warriors, Inc. participates in the E-Verify program. We ensure employment eligibility of all employees by using the E-Verify electronic verification system.

Policy for Discrimination, Harassment and Retaliation Prevention:
Workshops for Warriors is committed to providing a professional work environment free from discrimination and harassment, including discrimination and harassment based on a protected characteristic, and an environment free from retaliation for participating in any protected activity covered by this policy.

Workshops for Warriors is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain this anti-discrimination policy designed to encourage professional and respectful behavior and prevent discriminatory and harassing conduct in our workplace.

Workshops for Warriors employees are expected to assume responsibility for maintaining a work environment that is free from discrimination, harassment, and retaliation. Employees are encouraged to promptly report conduct that they believe violates this policy so that we have an opportunity to address and resolve any concerns. Managers and supervisors are required to promptly report conduct that they believe violates this policy. We are committed to responding to alleged violations of this policy in a timely and fair manner and to taking appropriate action aimed at ending the prohibited conduct.

EEO Statement: Workshops for Warriors is committed to providing equal employment opportunities to all employees, applicants, unpaid interns, and volunteers without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.

All openings are subject to change without notice, due to the volume of applications / resumes received, we are unable to respond to status inquiries. Please be assured that your information is being properly handled and forwarded to the appropriate hiring staff. If your skills and qualifications meet the needs of the job, you will be contacted.

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