Job Description

Restaurant Marketing Director

Location: Chick-fil-A Murray & Chick-fil-A Fashion Place Mall

Position Type: Part-time, 15-25 hours per week

Compensation: $21 per hour

Job Summary:

As the Restaurant Marketing Director at Chick-fil-A, you will lead creative marketing initiatives

and events that enhance our brand and create memorable experiences for our guests. This role

is perfect for a dynamic and creative individual who loves being “artsy” and enjoys crafting fun

campaigns and events. You will work closely with our Community Relations Coordinator, who

focuses on school partnerships in the area, and report directly to the Owner/Operator and

Executive Director. With up to 50% remote work flexibility, you’ll have the opportunity to work

autonomously while collaborating with various leaders to achieve our marketing and sales

goals.

Key Responsibilities:

1. Sales & Brand Growth:

• Lead creative marketing initiatives to drive guest frequency, check averages, and total transactions.
• Develop promotions, contests, and in-restaurant experiences that align with our Brilliant at the Basics” philosophy.
• Track and set measurable goals for sales growth, ensuring alignment with the brand’s vision.

2. Event Planning & Execution:

• Plan and coordinate engaging in-restaurant events, community partnerships, and outreach efforts to build brand loyalty.
• Create unique and fun experiences for guests, encouraging repeat visits and increased customer engagement.

3. Marketing & Social Media:

• Design and execute social media campaigns to promote events, special offers, and brand initiatives.
• Utilize Chick-fil-A’s marketing tools and your creativity to build excitement and brand awareness.

4. Operations Involvement:

• Work in the restaurant to ensure marketing strategies align with the guest experience.
• Be a visible leader during events and high-traffic shifts to ensure seamless execution.

5. Team Engagement & Development:

• Motivate and inspire team members with fun contests, recognition, and community-building activities.
• Cultivate a positive and collaborative environment where team members feel empowered to contribute to marketing initiatives.

6. Collaboration & Reporting:

• Collaborate with the Community Relations Coordinator to develop strategies that enhance school partnerships and local engagement.
• Track, measure, and report on the performance of marketing campaigns, providing insights and results to the Executive Team.

7. Continuous Improvement:

• Regularly assess and analyze the success of marketing campaigns through guest feedback and data analysis.
• Use insights to refine strategies for continuous improvement and maximum impact.

Qualifications:

• Dynamic, creative personality with a passion for fun, artsy marketing, and event planning.
• Strong ability to work autonomously and collaborate effectively with restaurant leadership.
• Self-motivated, driven, and organized, with the ability to manage multiple projects at once.
• Experience in social media marketing and event planning is a plus.
• Ability to track, measure, and report campaign results to the Executive Team.
• Flexible, with the ability to work up to 50% remotely.

Key Performance Indicators:

• Year-over-year sales and transaction growth.
• Increased check averages and repeat guest visits.
• Successful event attendance and guest satisfaction.

Why Join Us?

If you're a creative, driven individual who loves crafting fun experiences and making a real

difference, this role offers the opportunity to bring your passion to life. Join our team and help us

drive brand growth at Chick-fil-A Murray and Fashion Place Mall while working in a flexible,

dynamic environment.

Benefits:

• Free Chick-fil-A meal each shift. In addition to free drinks, you get an additional $8 to spend on whatever food you choose each shift.
• Fun team environment. We work hard, and we play hard. Our team expects the best out of each other, and we hold each other accountable. 
• Flexible weekly schedules. Life happens. Need to adjust your schedule to be home when the kids come home; we'll work with you.
• Closed Sunday. Sunday is a family day, not a work day. Enjoy the day off, worship, or just have it as a day to relax and know you won't be scheduled that day. 
• Scholarships opportunities. Seriously. Anywhere from $25K to $2,500. And even if you apply and you don't get a scholarship, we'll still pay for your books. 
• 401K with company match. Dude, that's free money. Why wouldn't you take advantage of that?
• Paid Time Off. Is there anything better than getting paid while on vacation? 
• Leadership Training. Honestly, a lot of other companies poach leaders from our restaurant because they know we create great leaders! 
• Family Meal Allotment. Allows your family to come eat with you while you work.
• Cell Phone Allotment. Have your cell phone paid for.

Chick-fil-A may be best known for serving a mean chicken sandwich, hot waffle fries and that oh-so-delicious Chick-fil-A sauce, but our restaurants are also known for another secret sauce: our friendly team members. Maybe they’re happy because of easy access to chicken nuggets, or maybe it’s because they simply love serving guests. We are crazy enough to believe that a restaurant filled with exceptional, passionate team members committed to serving others can make our community a better place to live. If you like the sound of that we’d love to meet you.

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