Job Description
POSITION: Regional Marketing Manager LOCATION: Atlanta, Georgia SUMMARY: Our client, a growing organization in the construction and real estate development industry is hiring for a Regional Marketing Manager in Atlanta, Georgia. The Regional Marketing Manager plays a key role in overseeing daily marketing functions that help achieve organizational objectives. A Regional Marketing Manager is the conduit between community teams and marketing department, functioning as an Account Executive at an advertising agency. Central to the role is communicating with community leadership and sales team to identify needs, suggest tactics and then working with internal Marketing team, disciplines and outside vendors/agencies to get projects done on time, on budget and on point. Areas of focus include print & digital advertising, web site, interactive floorplan and site plan tools, collateral, signage and sales environment. The Regional Marketing Manager also oversees community marketing budgets and verifies invoices and expenditures for each community in their territory.
CORE RESPONSIBILITIES: - Support the VP of Marketing in managing and coordinating all marketing, advertising, and promotional activities.
- Collaborate with the internal marketing team to refine advertising campaigns, share field insights, and drive growth in key marketing KPIs.
- Develop and implement marketing plans and projects for new and existing products.
- Partner with outside vendors to secure visuals like renderings, site plans, and interactive floorplans for use online, in displays, and other customer-facing areas.
- Assist the VP with managing the marketing budget to meet goals within approved financial limits.
- Manage all aspects of print production, receipt, and distribution.
- Work with on-site lifestyle, operations, and sales teams to keep website content updated and relevant; facilitate adjustments with the internal team and approve monthly content updates.
- Monitor, review, and report on all product marketing activities and outcomes; recommend changes to address any issues.
- Conduct regular marketing meetings with sales and community teams to align with organizational objectives.
- Provide guidance to advertising agencies on advertising and marketing materials, and oversee execution across campaigns, brochures, events, public relations, and other marketing efforts. Adjust marketing mix as needed.
REQUIREMENTS: - 5+ years of product marketing experience in a similar industry (luxury hospitality, construction, real estate development etc.)
- Knowledgeable in sales, marketing, capital budgeting, acquisitions, entitlements, and land development.
- Excellent skills in analysis, creative thinking, leadership, problem-solving, interpersonal communication, negotiation, organization, project management, and time management.
- Capable of managing multiple priorities promptly with strong attention to detail and minimal supervision.
- Ability to learn and use customer relationship management software such as Builders CMS and other company-based software.
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Effectively and professionally communicate in oral and written form with both internal and external customers.
- Commitment to integrity, company values, customer-focus, and adherence to established policies and procedures.
- Experience with:
- Social media, e-marketing tools, marketing analytics, and web content management systems.
- Developing and maintaining marketing strategies aligned with organizational objectives.
- Deploying, analyzing, and iterating marketing campaigns.
- Overseeing all marketing, advertising, and promotional activities.
- Understanding customer and market dynamics and requirements.
- Sales contact management.
Salary range: $90-115K
M3 Placement and Partnership is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by law.
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