Job Description

The Product Manager will support the strategic direction and execution of portfolio growth through internal and external education strategies, US customer engagement campaigns, and marketing campaigns/strategies for the Hand and Wrist Portfolio

This role is based in our Mahwah, NJ office. Regular weekly presence in the office is required, and some flexibility for hybrid work can be arranged. This role requires 20% -40% travel within the United States.

What you will do:

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understand customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluate studies
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights

What you need:

Required

• Bachelor’s degree
• 4+ years of work experience

Preferred

• MBA
• 2+ years of work experience in sales or marketing of medical devices
• Experience working with orthopedics Sales or Marketing
• Experience with product launches
• Experience working in collaboration with Sales teams
• Experience in cadaver labs
• Experience in  public speaking
• Experience using data for decision-making processes
• Experience mentoring junior associates
• Advanced knowledge of Microsoft Office (Excel, Word & PowerPoint)

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