Job Description
Our agency is seeking an experienced Social Media Manager to oversee campaigns for our legal clients campaigns. The successful candidate will join our established team to develop and implement strategic social media initiatives across multiple client accounts. This position requires a professional who can balance creativity with analytical thinking to deliver compelling content that resonates with varied audiences while maintaining each client's distinct brand identity. The role involves managing concurrent campaigns across different industries with attention to detail and consistent quality.
Responsibilities
- Develop and execute comprehensive social media strategies across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok, Pinterest) for a diverse range of clients simultaneously.
- Create and curate high-quality content that effectively represents each client's brand voice while ensuring consistency across all channels and campaigns.
- Manage daily social media operations for multiple client accounts, including content scheduling, comment moderation, and audience engagement activities.
- Communicate directly with clients to discuss campaign strategies, present performance reports, gather feedback, and maintain strong professional relationships throughout project lifecycles.
- Analyze campaign performance metrics and prepare detailed reports with data-driven recommendations for strategy refinement and optimization.
- Research and implement current social media trends and best practices to maintain competitive advantage for our clients in their respective industries.
- Coordinate with internal marketing and SEO, and creative departments to ensure integration of social media initiatives with broader digital marketing strategies.
- Monitor client brand mentions and industry conversations, responding appropriately to maintain positive brand perception and mitigate potential issues.
- Establish and nurture relationships with relevant industry influencers and potential brand advocates to enhance client visibility and credibility.
- Plan, implement, and optimize organic social media campaigns to maximize client ROI and achieve specified performance targets.
Requirements
- Minimum of 2 years of professional experience managing social media accounts in an agency environment with demonstrated success handling multiple client portfolios simultaneously. Experience with legal industry clients is advantageous but not required.
- Comprehensive knowledge of major social media platforms and their specific algorithms, content formats, and audience engagement patterns.
- Demonstrated proficiency with industry-standard social media management software (Hootsuite, Sprout Social, Buffer) and analytics tools (Google Analytics, Facebook Insights, Twitter Analytics).
- Competent graphic design skills utilizing Canva, Adobe Creative Suite, and comparable design applications. Candidates must be able to efficiently create professional visual assets that adhere to established client brand guidelines.
- Functional video editing capabilities for developing short-form content, with working knowledge of video editing software and technical understanding of platform-specific video requirements and optimization techniques.
- Strong written and verbal communication skills with demonstrated ability to adapt tone and style to represent varied client brand voices effectively.
- Excellent organizational and time management abilities essential for coordinating multiple concurrent campaigns, meeting deadlines, and maintaining consistent quality across all client deliverables.
- Strategic and creative thinking capabilities balanced with careful attention to detail and execution precision.
Benefits
- Starting from $70,000; pay commensurate with experience
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Job Tags
Full time, Remote job,