Job Description
Are you skilled in marketing consumer products and events? Would you like to use your marketing talent to promote pop culture events and merchandise? About Our Team ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con,
Star Wars Celebration, C2E2 and over a dozen more.
About The Role The Marketing Coordinator will play a key role in driving awareness, engagement, and attendance across several of ReedPop’s U.S. events. Working closely with the broader Marketing and Events teams, this person will support the planning and execution of integrated marketing campaigns across digital, social, email, website, exhibitor, and on-site channels.
This role is ideal for someone who’s passionate about pop culture and skilled at using storytelling, design, and analytics to connect with fans. You’ll contribute to campaign strategies, help craft compelling content, fan retention and acquisition, fan education, and ensure consistent messaging across every touchpoint, from pre-show announcements to live event coverage.
Responsibilities - Executing and maintaining multi-channel marketing campaigns (email, social media, web, exhibitor, and event marketing) that drive fan engagement and ticket sales.
- Manage social media calendars and community engagement across platforms like TikTok, Instagram, Facebook, Threads, and X.
- Creating image, video and copy assets for marketing campaigns, including social media, email, and print
- Working alongside the website and content teams to ensure event website is up to date for attendee comms
- Supporting on-site and year-round fan engagement initiatives, including local partnerships, influencer collaborations, and event activations.
- Tracking and measuring key metrics (ROI and KPIs) of marketing initiatives and informing manager of status and deliverables
- Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
- Seeking out the latest trends in marketing and advertising to help us achieve our audience acquisition and retention goals
Requirements - Demonstrate experience marketing consumer products, event marketing or relevant and related experience
- Possess excellent copywriting, communication, and interpersonal skills
- Have knowledge of social media platforms (such as Facebook, Instagram, Threads, and TikTok), understanding their corresponding ad management platforms is a bonus
- Experience with email marketing platforms and campaign management.
- Possess experience in social media marketing, consumer insights, social platforms, brand positioning, and marketing analytics
- Be organized, detail-oriented & proactive with a true passion for pop culture, fan communities and the brands we work with
- Able to manage multiple projects in a fast-paced environment
- Be resourceful and willing to find creative solutions that will help you achieve your goals
- Have flexibility to thrive within a fast-paced work environment with unpredictable deadlines and schedules
- Be able to travel up to 10 times annually, domestic and international, including weekends, as needed
- Have experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with Canva
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