eCommerce Retention & Marketing Manager, Black Girl Vitamins Job at Better Talent, Remote

RXJHZkR3S0dJV2tWem1YMHpZUytmbk5pQ2c9PQ==
  • Better Talent
  • Remote

Job Description

 

COMPANY OVERVIEW:

Black Girl Vitamins was born from a simple but powerful realization: the wellness industry often overlooks the unique health needs of Black women. Our founder experienced this firsthand while navigating her health journey. Frustrated by the lack of products tailored to her needs, she decided to take matters into her own hands. Black Girl Vitamins was created to fill this gap and provide a range of vitamins and supplements specifically designed for Black women. 

We aim to empower Black women to take charge of their health and wellness. We believe every woman deserves to feel her best, and our products are crafted to support this vision. 

Our mission is simple: 

To provide high-quality solutions that cater to the needs of Black women. We envision a world where every Black Woman feels empowered and supported in her health journey. 

POSITION SUMMARY:

We seek a dynamic and experienced part-time eCommerce Retention & Marketing Manager to join our team.

We are more than just a supplement company; we are a community. We strive to create a space where Black women can find support, share their experiences, and access reliable health information. Through our blog, social media channels, and community events, we aim to educate and inspire our customers to live their healthiest lives. 

The ideal candidate will develop and execute new strategies to improve customer retention and loyalty. This role is critical to increasing lifetime value and brand advocacy.

RESPONSIBILITIES:

Email/SMS Development and Flow Management: 

  • Develop and implement email/SMS marketing campaigns to engage and retain customers. 
  • Create automated customer journeys and flows to ensure relevant communication.
  • A/B test different strategies to determine the most effective messaging and timing. 

Customer Segmentation: 

  • Analyze customer data to identify key segments and tailor marketing efforts accordingly. 
  • Develop and maintain detailed customer profiles and segmentation strategies to enhance targeted marketing efforts. 
  • Utilize data-driven insights to personalize communication and offers.

Subscriptions Management: 

  • Oversee subscription programs, optimize churn rate, and increase AOV.
  • Monitor subscription metrics and implement initiatives to improve retention rates. 

Loyalty Management: 

  • Design and manage loyalty programs to reward and retain loyal customers.
  • Continuously evaluate the effectiveness of loyalty initiatives 
  • Collaborate with the marketing team to promote loyalty program participation. 

QUALIFICATIONS:

  • 2-5 years of experience in retention marketing, preferably within the consumer package goods (CPG) ecommerce space. 
  • Proven track record of developing and executing successful email/SMS marketing campaigns. 
  • Experience with customer segmentation and personalized marketing strategies.
  • Familiarity with subscription management and loyalty programs. 
  • Proficiency with marketing automation tools and CRM systems. 

COMPENSATION & BENEFITS:

Monthly Salary: Up to $6,000, depending on experience, based in the US. 

Bonus Details: Bonus opportunities of up to 8% - 10% of annual salary

This is a part-time, 1099 position.

 

This is a remote position based in the United States.

Job Tags

Remote job, Part time,

Similar Jobs

Lensa

Distribution Manager I Job at Lensa

 ...direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Northrop Grumman. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is... 

Cactus Leasing LLC

Class A Commercial Truck Driver Job Job at Cactus Leasing LLC

Class A Commercial Truck Driver JobWelcome to Cactus Leasing! Got 2 years Commercial Driving Experience? Needing a job? WE WANT YOU! We are family oriented! Family time is everything and we understand that here at Cactus Leasing. Our drivers AND their families are the... 

Rubicon LLC

Sr. Environmental Engineer Job at Rubicon LLC

 ...Experience: Position requires a Bachelor of Science degree in Engineering, Chemistry or the equivalent environmental engineering/science with related technical and regulatory experience in chemical manufacturing industry. Minimum of 7 years (10+ years preferred... 

Finalmouse

Illustrator Job at Finalmouse

 ...We are seeking an experienced illustrator to create engraving-style linework and painted illustrations for an existing mouse design. The physical form is finalized, this role focuses entirely on surface artwork. The visual direction draws from Ancient Greek and Ancient... 

CALUMET COUNTY

Park Building Attendant (Seasonal) Job at CALUMET COUNTY

 ...building custodial activities. Assists in office duties including, but limited to telephone and reception; maintaining records registering park users, preparing reports and completing forms; and photocopying documents. Gives information regarding departmental activities or...