Director of Marketing Job at Brass New York, New York, NY

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  • Brass New York
  • New York, NY

Job Description

Ninepin Hospitality Group is seeking a creative and results-driven Marketing Manager to elevate our brand presence for the Brass, Tusk Bar, Moby’s East Hampton and Trapizzino brands. This role is ideal for a proactive professional who excels in a fast-paced environment and is passionate about building our guest community.

Role Overview:
The Marketing Manager will lead marketing initiatives for the brand portfolio, driving customer engagement, brand awareness, and revenue growth through digital and in-person strategies.

Key Responsibilities:

  • Brand Identity: Collaborate with creative partners on brand development, oversee collateral production, and manage website launches and updates. Direct internal photography and creative input.
  • Community Engagement: Build relationships with local leaders and influencers, develop partnerships, and promote events to generate buzz and loyalty.
  • Digital Marketing & Content Strategy: Manage social media, email, and website content. Implement content-first strategies to promote events and offerings, analyze performance metrics, and optimize for engagement and growth.
  • Event Planning & Activation: Plan and execute brand-enhancing events, collaborate with operations and external partners to drive visibility and excitement.
  • Public Relations: Oversee PR team, assistn with the development of press strategies, and creation of media assets.
  • Marketing Strategy: Ensure consistent brand positioning across platforms, craft promotional campaigns, and manage email and social media marketing.
  • Budgeting & Reporting: Track and report on the marketing budget, campaign performance, and customer feedback to optimize strategies.
  • Internal Collaboration: Align marketing efforts with the operations team, manage the distribution of marketing materials, and support promotions.

Qualifications:

  • 3+ years in marketing or brand management, ideally within hospitality or restaurants.
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
  • Strong multitasking abilities, social media expertise, and content creation skills.
  • Proficiency in iPhone photography/videography; knowledge of professional equipment is a plus.
  • Excellent communication, organizational, and problem-solving skills.
  • Experience with paid social media campaigns (Instagram, Facebook).
  • Knowledge of graphic design and video editing.
  • Background in high-end hospitality.

Job Tags

Full time, Local area,

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